Purchase Journalism Alum, Kelly Bruce, Launches Marketing Company

Kelly Bruce, Founder of New Regime Group

Purchase Journalism Alum, Kelly Bruce (Class of 2007) has started up a groovy new marketing company called New Regime Group after years of working in large media companies including Us Weekly, Hearst Digital, Maxim, Nylon, Rolling Stone, BlackBook, and Adweek.

After graduating from Purchase, Kelly went on to do a Master’s in Publishing at New York University. She eventually found her footing in marketing and she now describes herself as a “Jane-of-all-trades who loves bringing brands to life.”

Kelly started NRG with a pal and they are based in New York City. Here’s what she told Prof. Virginia Breen about her new gig:

  I’m definitely sad to not be working for a media company anymore, but my partner and I had been working together doing the Marketing & Event Director roles for the past two years already and felt it was the next natural step. We’re both incredibly excited.”

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